world shea expo 2025

world shea expo 2025

Comms and Branding Insights with Samuel Owusu-Aduomi: World Shea Expo 2025: A bold branding blueprint to globalise the domestic shea industry

In recent years, global demand for natural, ethically sourced products has surged. From beauty counters in New York to skincare shops in Tokyo, consumers are increasingly conscious of what’s in their products—and where those ingredients come from. At the centre of this shift is shea butter, a golden export from West Africa.

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